For example: Self-assembly leads to ordered (lamellar) phases
X-Ray Diffraction of Poly(3-n-octylthiophene)
New PHYSICS:  Order-disorder transitions (ODTs) of the alkyl side chains leads to conformational changes along conjugated polymer backbone
• This gives rise to new properties such as thermochromism
• Details are sensitive to the chemical architecture and physiochemical processing
2q  (deg.)