Conformational structure impacts electronic properties
1. Cis and trans polyacetylene, according to the tight binding picture
 just presented, should have the same band gap but they don’t!
(as synthesized)
Question:
Why not?
(after thermal conversion)
2. Conjugation yields an energy/unit length  which is
minimized with increasing  backbone planarity
3. Rotation breaks conjugation
Structural instabilities and disorder are extremely important (at all length scales)